Phantom House is an interactive mystery experience that takes place only on Snapchat through the month of October. Using a combination of filmed episodes, immersive AR lenses, and augmented reality gaming, three Snapstar influencers will become trapped inside the Phantom House – blurring the lines between reality and inviting the audience into our storyworld.
THREE INFLUENCERS – TONY TALKS, EZEE, SOFIE DOSI, FIVE CINEMATIC EPISODES , EIGHT NEXT-GEN AR LENSES, GAMIFIED STORY-DRIVEN ARG
With team members from Mexico City to Los Angles to South Africa, we developed Phantom House alongside Snapchat. Secret Level was responsible for ideation, mythology and world building, script writing, live action production, AR lens creation, puzzle and game design and social media management.